Tag Archives: Griffin McGahey

USPS Announces Increase in First Class Mail Delivery Time

Griffin McGahey leads Birmingham, Alabama-based HC3 and data management solutions. Responsible for ensuring the prompt distribution of client mailpieces, Griffin McGahey maintains a close watch on US Postal Service rates and delivery times.

In late 2021, a major shift occurred, as the United States Postal Service (USPS) announced that expected delivery times had increased from the traditional one to three days, one to one-to-five days for First-Class Mail (FCM). This change was part of a broader Delivering for America initiative introduced by the incoming Postmaster General to return the organization to fiscal health and generate $160 billion in savings over 10 years.

The impact of this was not across-the-board, with more than 60 percent of FCM expected to adhere to existing service standards. In addition, just as before, the new expected delivery time was not guaranteed but instead described as “aspirational.”

One major reason for the change involves the high cost of jet fuel and airplane transportation. As the USPS does not own any of its aircraft, a premium must be paid for letters to be delivered via air. First-Class Mail is now exclusively handled through the USPS’ extensive truck fleet, while Priority Mail is still distributed by airplane through partners.

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Consistent Communication Central to Building Genuine Relationships

The President of HC3, a Birmingham, AL-based client communications company, Griffin McGahey works to serve clients in the finance and healthcare sectors. On December 20, 2019, Griffin McGahey published an article on Bank Business where he talked about the role of customer communications in building genuine bank-customer relationships.

Communication is a crucial aspect of banking. Checking in with clients regularly shows that banks care. However, doing it too often overwhelms consumers. How do banks strike a balance while creating as much value from every interaction? Consistency across platforms is key.

Financial institutions today have many channels with which to reach consumers. However, many fail to develop a consistent voice and brand experience. A consistent, branded presentation across platforms cultivates the idea of professionalism and trustworthiness. Every communication should be carefully thought out to reflect the company’s brand and values as well as ongoing developments such as promotional events.

If the bank has a tailored data-centered customer engagement program, then communications across print and digital platforms should be individualized for these consumers and when one is convinced enough to visit a local branch, frontline staff should refer to customer relationship records to identify tailored instructions for dealing with the customer. That consistent one-to-one marketing ensures customers get the products and services that would be most helpful to them while solidifying the bank’s brand.