Regional Banks Should Set up Uniform Customer Communications

With an MBA from Vanderbilt University, Griffin McGahey is the CEO of HC3, an innovative data management and marketing communications firm. From his office in Birmingham, AL, Griffin McGahey regularly works with clients to enhance customer communications.

Customers today prefer to have access to their bank using multiple channels. However, many banks have an inconsistent voice across their channels. A bank can market a new offering in their standard communications, such as mail and text, but fail to update this on their website. Even worse, one channel can have an outdated product that is not aligned with a recent offering. Unifying these creates a seamless experience for customers, strengthening their trust in the bank and enhancing their brand loyalty.

This is true even with offline communication. Banks have to ensure that frontline staff is well aware of the bank’s latest products and promotional campaigns. When a customer asks about these at a branch, the frontline staff member should give him or her helpful information regarding the service, its terms and requirements. Even a simple inquiry by a teller to a customer about their interest in a new product may open up an opportunity to cross-sell or upsell the customer.

How Can a Credit Union Ensure Genuine Relationships with Members?

The recipient of an MBA from Vanderbilt University, Griffin McGahey is the president of High Cotton (HC3) in Birmingham, AL. In this role, Griffin McGahey applies extensive executive and managerial experience toward sustaining the organization’s mission in receiving guidance and bringing effective communication and customer satisfaction to clients, including credit unions.

One serious concern credit unions face today is an inconsistent voice across brand channels. Communication remains a crucial aspect when a long-standing relationship with members is desired. By developing a uniform message across all channels, credit associations can introduce themselves as trustworthy professionals. Finding some balance between over-communication and radio-quiet is significant, as members get overwhelmed with excessive or unnecessary information.

Members often appreciate flexible capacity to assess their credit union through various channels. To optimize in-person interaction for members with direct conversation preference, credit unions need to make sure that their customer-facing staff knows about the latest packages and promotional campaigns and can respond to any inquiries regarding member service terms and requirements.

Simple Home Renovation Ideas to Increase a Home’s Aesthetic

Birmingham, AL, executive Griffin McGahey serves as president of tech company HC3, ensuring the CEO’s goals and vision are achieved. In 2019, he was named as a finalist in the 51-100 employees category of the Birmingham Business Journals’ CEO Awards. Among his pursuits outside of work, Griffin McGahey is interested in home renovation.

Home renovations cost money. No matter the reason for the renovation, people looking to renovate their home on a budget might consider the following ideas.

1. Use paint. A coat of paint can freshen up the home’s interior and exterior. Adding an accent wall with a bright color, especially in the bathroom, can make it appear more spacious.

2. Refinish. Consider refinishing some items rather than replacing them. For instance, instead of replacing an old bathtub in the bathroom, the homeowner may refinish it by repainting. Another idea is to turn the bathtub into a walk-in shower.

3. Upgrade cabinets. If there are old cabinets in the house, the homeowner can use wallpaper or paint, on the doors to give them a new look. Removing the doors can also add a twist to the design as can adding corbels below the cabinets.

4. Redo an old sofa. Updating an old vintage sofa bed or couch with new upholstery fabric may give it a new look and change the home interior.

Strategies for Better Financial Services Marketing Communication

HC3 president Griffin McGahey attended Duke University to earn a bachelor of arts in history and later received a master of business administration from Vanderbilt University. In this role, he ensures the goals and vision of the firm’s CEO are executed by the executive team. In his previous position as vice president, Griffin McGahey wrote about strategies for better financial services marketing communication.

Establishing an excellent communication strategy is vital for financial institutions attempting to create a strong connection with their customers. An appropriate approach would incorporate the proper platforms and tools to help credit unions and banks pass important messages or inform consumers about their latest results and services.

Banks and credit unions should ensure that they deliver a similar communication experience across all platforms to offer a single corporate identity to patrons. Corporate values and branding need to be made an essential part of the communication plan, whether digitally or in-person.

Through effective communication, financial institutions can introduce customers to unfamiliar products and services. For instance, as consumers obtain their financial statements, institutions can incorporate other offers. Also, face-to-face marketing techniques show that the financial institution prioritizes each patron. For passive cross-selling, the financial institution’s app and website can bring attention to seasonal offerings as well as products such as loans.

To ensure that marketing communications remain useful, training frontline staff about a new product, service, or bespoke offers for a particular customer community helps avoid incoherent messages. Using data about a customer’s credit or debit cards propels marketing communications that may help a customer with financial responsibility.