The recipient of an MBA from Vanderbilt University, Griffin McGahey is the president of High Cotton (HC3) in Birmingham, AL. In this role, Griffin McGahey applies extensive executive and managerial experience toward sustaining the organization’s mission in receiving guidance and bringing effective communication and customer satisfaction to clients, including credit unions.
One serious concern credit unions face today is an inconsistent voice across brand channels. Communication remains a crucial aspect when a long-standing relationship with members is desired. By developing a uniform message across all channels, credit associations can introduce themselves as trustworthy professionals. Finding some balance between over-communication and radio-quiet is significant, as members get overwhelmed with excessive or unnecessary information.
Members often appreciate flexible capacity to assess their credit union through various channels. To optimize in-person interaction for members with direct conversation preference, credit unions need to make sure that their customer-facing staff knows about the latest packages and promotional campaigns and can respond to any inquiries regarding member service terms and requirements.
Griffin McGahey 