Simple Home Renovation Ideas to Increase a Home’s Aesthetic

Birmingham, AL, executive Griffin McGahey serves as president of tech company HC3, ensuring the CEO’s goals and vision are achieved. In 2019, he was named as a finalist in the 51-100 employees category of the Birmingham Business Journals’ CEO Awards. Among his pursuits outside of work, Griffin McGahey is interested in home renovation.

Home renovations cost money. No matter the reason for the renovation, people looking to renovate their home on a budget might consider the following ideas.

1. Use paint. A coat of paint can freshen up the home’s interior and exterior. Adding an accent wall with a bright color, especially in the bathroom, can make it appear more spacious.

2. Refinish. Consider refinishing some items rather than replacing them. For instance, instead of replacing an old bathtub in the bathroom, the homeowner may refinish it by repainting. Another idea is to turn the bathtub into a walk-in shower.

3. Upgrade cabinets. If there are old cabinets in the house, the homeowner can use wallpaper or paint, on the doors to give them a new look. Removing the doors can also add a twist to the design as can adding corbels below the cabinets.

4. Redo an old sofa. Updating an old vintage sofa bed or couch with new upholstery fabric may give it a new look and change the home interior.

Strategies for Better Financial Services Marketing Communication

HC3 president Griffin McGahey attended Duke University to earn a bachelor of arts in history and later received a master of business administration from Vanderbilt University. In this role, he ensures the goals and vision of the firm’s CEO are executed by the executive team. In his previous position as vice president, Griffin McGahey wrote about strategies for better financial services marketing communication.

Establishing an excellent communication strategy is vital for financial institutions attempting to create a strong connection with their customers. An appropriate approach would incorporate the proper platforms and tools to help credit unions and banks pass important messages or inform consumers about their latest results and services.

Banks and credit unions should ensure that they deliver a similar communication experience across all platforms to offer a single corporate identity to patrons. Corporate values and branding need to be made an essential part of the communication plan, whether digitally or in-person.

Through effective communication, financial institutions can introduce customers to unfamiliar products and services. For instance, as consumers obtain their financial statements, institutions can incorporate other offers. Also, face-to-face marketing techniques show that the financial institution prioritizes each patron. For passive cross-selling, the financial institution’s app and website can bring attention to seasonal offerings as well as products such as loans.

To ensure that marketing communications remain useful, training frontline staff about a new product, service, or bespoke offers for a particular customer community helps avoid incoherent messages. Using data about a customer’s credit or debit cards propels marketing communications that may help a customer with financial responsibility.