The vice president of HC3, Thomas Griffin McGahey has years of experience working closely with his father, Tommy McGahey, the CEO of the company, to help companies in the health care and banking industries achieve their goals in customer communications and payment technology. To train for his career, Griffin McGahey earned an MBA from the Vanderbilt University Owen Graduate School of Management.
A new report by researchers at the Owen Graduate School of Management may assist managers seeking to shape customers’ choices through signage and other forms of communications. The article, “Mindful Matching: Ordinal Versus Nominal Attributes,” seeks to identify the domains in which individuals seek influence from peers.
The report posits the theory that people are more likely to be influenced by the decisions of others when those decisions involve measurable characteristics. When a decision does not have such characteristics, an individual is more likely to follow his or her tastes and preferences.
Examples of measurable characteristics include size, price, and prestige. For instance, researchers found that people are more likely to match the donation amounts of their peers but prefer to make their own choice of the charities to which they donate. Fundamentally, the research suggests that people exhibit this behavior to avoid awkwardness.
Griffin McGahey 
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